Wedding "Bells" were heard in Malaysia in June
2003. These bells were tolled for the merger of Bells Marketing
Sdn Bhd and Asiatic KL Sdn Bhd. The courtship between the companies
had taken about 6 months. It is clear that both companies have strengths
that compliment each other and the merger created a synergy of marketing
and sales operations. The merger has given both teams new opportunities
in each other's products, with the wide range of Valves &
Fittings from Bells Marketing, and a wide range of Pumps
from Asiatic.
The new operation of the merger, Asiatic-Bells Sdn Bhd, is headed by CEO, Mr. S.C. Foo. With his years of experience both in Singapore and Malaysia, together with the team of dedicated staff both from formerly Asiatic KL and Bells Marketing, working 'hand-in-hand', we can expect the business of this merger growing leaps and bounds.
While they work 'hand-in-hand' down the aisle, may we wish them
a successful and fruitful matrimony.
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