With the many mega projects financed by oil money, the Middle East market has always been an enticing one. However, many companies in Singapore are either too small or lack the experience to take on mega projects that would usually require end-to-end or turnkey capabilities.

With this understanding and falling back on the age-old adage “Unity is Strength”, IE Singapore banded together various specialists who are top in their fields to set up a consortium to overcome the special needs in the Middle East market. As a leading pumps and cooling tower supplier in Singapore, Asiatic was invited to be a member of this consortium. Lead by ST Electronics Ltd, the consortium now has 7 members, specializing in intelligent building systems, building materials, lightings, structural steels, mechanical and electrical services and of course pumps and systems.

To inaugurate this cooperation, a ceremony was held at Raffles Hotel on the 29 th of March 2006 to ink the Memorandum Of Understanding among the partners. The MOU signing ceremony was arranged to coincide with the inaugural iPartners Alliance Day organized by IE Singapore. This iPartners Alliance Day got together members from other consortiums in other businesses supported by IE Singapore for a networking session. Representing Asiatic Engineering to sign on the MOU was our Managing Director, Mr Yap Bau Tan. With the inking of the MUO, the Singapore Specialist Contractors Consortium (SSCC) was formed. The SSCC will collaborate to jointly pursue construction projects in the Middle East primarily in retail and commercial, hospitality, residential, educational and infrastructural sectors.

Said Mr Lee Yi Shyan, Chief Executive Officer, IE Singapore, who officiated the event “For our companies to compete effectively, they need to combine their products and services to offer end-to-end solutions. By working together, they can hope to secure international projects available to only large international and integrated firms”.

Now that Asiatic Engineering has taken another step further into the international domain, the question is……. Are we now among the big boys in pumps industry?